95% of all books sell fewer than 100 copies in their lifetime.
Not per year. TOTAL. In their entire existence. And most of those are to family and friends.
Pity sales.
Why? Because most authors think like writers instead of marketers. They focus on creating content instead of conversions. They write books when they should be creating Selling Machines:
Books that are designed from chapter 1 to be a path to other offers.
As you'll soon read: you don't even need to own a higher-ticket offer. But your book had damn well be written in a way that leads your reader right into wanting more from you.
So how do you do it? Well, you can spend six months to a year writing your book (if you're disciplined enough to finish). That's a $50,000 opportunity cost at just $50 per hour of your time. Then what? You might sell a few dozen copies to friends and family before it disappears into Amazon's darkest dungeon.
Or maybe you're considering hiring a ghostwriter. Great, that'll only set you back $25,000 to $75,000. Plus another three to six months of waiting. Plus most ghostwriters are wordsmiths, not conversion experts. They'll give you a pretty book that doesn't sell.
"What about using AI?" you might ask. Sure, go ahead and use ChatGPT or Claude. Watch as it spits out soulless, robotic drivel that readers can spot from a mile away. Nothing destroys your credibility faster than “normie” AI.
Hey, I love Chat…Claude…Grok. Each has their place. Just not in writing or marketing Selling Machine-style books: books that are a BLAST to read. Books that change lives. Books that deliver your message to the masses…
…and the marketing that you need to do it too. (More on that in a second…keep reading…)